BUS234

BUS234/BU225 – Introduction to Marketing/Marketing

study online (1)
Course ID
BUS234
Department
Business
Level
Undergraduate
Semester
Fall 2024: Term 1: August 19 -December 6, 2024, Fall 2024: Term 3: September 16 -December 6, 2024, Fall 2024: Term 5: October 14 -December 6, 2024, Summer 2024 Term 1: May 13 - August 2
Credit
3
Method
Online

BUS234 Introduction to Marketing The course will provide a study of the principles and practices of the marketing function. Included is a review of consumer and industrial products, the channels through which they are distributed, and the promotion and pricing procedures followed by modern business.

Prerequisite: None

Required Text

Please contact your school counselor if you have a question about the equivalency for this course.