BU231 Advertising This course is the study of the methods of creating demands and finding buyers. It deals with the various media, composition, purposes, and mechanics of advertising. Emphasis is on the practical application of techniques discussed, students follow in detail a complete advertising campaign.
Prerequisite: None.
Required Text
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BU231 Advertising is equivalent to
Please contact your school counselor if you have a question about the equivalency for this course.
